As many as 80% of employers use keywords to decide which resumes are worth a look. Using the right resume keywords can get you noticed and earn you an interview. Here’s how:
80%以上的雇主都會(huì)根據(jù)簡(jiǎn)歷中的關(guān)鍵詞來(lái)決定該份簡(jiǎn)歷是否值得一看。正確把握簡(jiǎn)歷中的關(guān)鍵詞可以使你得到關(guān)注，為你贏得面試機(jī)會(huì)。原因如下：
What Are Keywords?
什么是關(guān)鍵詞？
Keywords are used in job descriptions to describe critical job qualifications. They can be degrees, programming languages or other specialized skills. Essential keywords are usually positioned higher up in a job description, appear most frequently, and are listed as required rather than preferred skills.
關(guān)鍵詞是用來(lái)描述你具備重要的任職資格�？梢允菍W(xué)位，編程語(yǔ)言或者其他專(zhuān)業(yè)技能。在簡(jiǎn)歷中，基本的關(guān)鍵詞通常都是出現(xiàn)在職位描述的標(biāo)題中，且出現(xiàn)頻率很高，通常來(lái)說(shuō)，關(guān)鍵詞所描述的技能是該職位所需要的而不是你最拿手的。
How Keywords Can Get You a Job
關(guān)鍵詞怎么幫你找到工作
To illustrate how keywords can get you the job, let’s meet Sarah, a recruiter who works with several Fortune 500 companies. Her highest priority is to find an Executive Assistant for one of her best clients in San Francisco.
要證明關(guān)鍵詞怎么幫你找到工作，讓我們來(lái)看看莎拉，她擔(dān)當(dāng)了很多家財(cái)富500強(qiáng)公司的獵頭。她目前的首要任務(wù)是為她在舊金山的最佳客戶之一找到一位合適的行政助理。
Sarah’s first step is to turn to her internal ATS -- Applicant Tracking System. Like most recruiters, Sarah uses an ATS to search her recruiting company’s resume database. In Sarah’s case, this database holds 700,000+ resumes.
莎拉第一步要做的是查閱她的內(nèi)部候選人追蹤系統(tǒng)(ATS)。和大多數(shù)獵頭一樣，莎拉利用ATS搜尋其獵頭公司的簡(jiǎn)歷庫(kù)。在她的簡(jiǎn)歷庫(kù)中，有70多萬(wàn)封簡(jiǎn)歷。
The best way for Sarah to target the top candidates for this position is to search the database by keywords. So she enters the "must haves": Executive Assistant, San Francisco, Microsoft Excel, Outlook, Travel Arrangements.
對(duì)莎拉來(lái)說(shuō)，在找到最合適的候選人的最有效方法就是在數(shù)據(jù)庫(kù)中利用關(guān)鍵詞搜索。所以她輸入“必須包括”：行政助理，舊金山，Excel軟件，Outlook，行程安排。
Sarah’s search yields 60 resumes with 90% match or better. She gives the first few resumes the 10-second scan, looking for more detailed qualifications. Sarah decides to call four candidates for a phone interview. Two pass the phone screen and are invited for an in-person interview. One lands the job.
她搜尋到了60份大致符合要求的簡(jiǎn)歷，有的甚至超出期望。莎拉利用10秒鐘的時(shí)間瀏覽了幾份最優(yōu)秀的簡(jiǎn)歷，根據(jù)更加精確的職位資質(zhì)進(jìn)一步縮小了候選人的范圍。最終她決定給四個(gè)候選人打電話。在電話面試中，篩選了兩個(gè)，然后親自對(duì)剩下的兩個(gè)進(jìn)行了面試，最后給這份工作找到了一個(gè)合適的人。
If you were applying for this job and your resume didn’t have the right keywords -- even if you had all the necessary qualifications -- you wouldn’t have had a chance.
在求職中，使你具備了所有的必備資歷，只要你的簡(jiǎn)歷中沒(méi)有任何的關(guān)鍵詞，那么你甚至連面試的機(jī)會(huì)都沒(méi)有。
How to Use Keywords Effectively
怎么樣有效的利用關(guān)鍵詞
Step 1: Create your keyword list.
步驟一：創(chuàng)建你的關(guān)鍵詞清單
Look at the job descriptions for the positions you’re seeking and note the "must haves." From this list, identify the qualifications that you possess. Choose at least eight skills that you have and that are most sought after by employers.
看看職位描述以及所要求的必備技能是如何寫(xiě)的。在清單上列出你具有的相關(guān)技能，至少列出雇主需要的而你正好具備的八大技能。
Step 2: Add a summary of skills to your resume.
步驟二：在簡(jiǎn)歷上總結(jié)你所具有的技能。
Add the keywords from your list to a "Summary of Skills" section at the top of your resume.
在簡(jiǎn)歷中，實(shí)用關(guān)鍵詞總作為標(biāo)題總結(jié)你的技能。
Here’s an example for an Executive Assistant:
以下是一份關(guān)于行政助理的簡(jiǎn)歷范例:
Summary of Skills技能總結(jié)
Advanced Microsoft Office Skills including MS Word, MS Excel, MS Outlook, MS Power Point.
精通以下辦公軟件：Word, Excel, Outlook, PowerPoint.
3+ years experience as an executive assistant for Fortune 500 executive.
在一家500強(qiáng)公司有3年行政助理的經(jīng)驗(yàn)。
Extensive experience in making travel arrangements, expense reporting and scheduling.
在行程安排，開(kāi)支報(bào)告和開(kāi)支調(diào)度方面都有豐富的經(jīng)驗(yàn)。
Step 3: Weave keywords throughout your resume.
步驟三：在你的簡(jiǎn)歷中穿插實(shí)用關(guān)鍵詞
Also work the top keywords into the body of your resume, where relevant. For example, degree requirements would appear in your education section. Don’t worry about repeating the same keywords more than once. In fact, keyword frequency counts in many ATS’s, so this can work in your favor.
在簡(jiǎn)歷的正文使用與標(biāo)題相關(guān)的關(guān)鍵詞。例如：在教育一欄寫(xiě)上你的學(xué)位。重復(fù)使用同一個(gè)關(guān)鍵詞也沒(méi)關(guān)系。實(shí)際上，大多數(shù)ATS系統(tǒng)也會(huì)計(jì)算關(guān)鍵詞的頻率，所以重復(fù)使用關(guān)鍵詞對(duì)你更有幫助。
When possible, use different forms of the same keyword to account for different search terms, including abbreviations and synonyms. So, if you reference your MBA also include the phrase Master of Business Administration.
可能的話，盡量使用不同的詞來(lái)表達(dá)同一個(gè)意思，比如多使用縮寫(xiě)，同義詞替換，這樣可以擴(kuò)大你的符合條件。所以，如果你提及MBA的話，也可以用短語(yǔ)“Master of Business Administration”(工商管理碩士)來(lái)表達(dá)。
Adding the right keywords will get you over the first hurdle of the job search and help you land the job that you want.
使用合適的關(guān)鍵詞，可以幫助你順利的邁過(guò)找工作的第一道門(mén)檻，并且能幫你得到你想要的工作。
